About Us

OFF THE HOOK Started off as a brick and mortar store selling branded surf wear. We had a passion to bring to our market high quality surf and outdoor inspired products to cater for our clients. In the past few years, our primary  focus has been to introduce Reef products,  predominately Reef Sandals, to the Malaysian market.


Since we started and we have thrived to offer great customer service to our clients who purchase from our store. Recently there has been an increased demand from our customers who want to purchase online. Our own online store aims to satisfy these needs of our  customers.


We continuously  work hard to create a great shopping experience from our online store. We will ensure to provide products that are of high quality and great value to our customers